Seo Report For Allkeyshopcom

Let’s talk about SEO reporting and how to prepare reports that your team can actually benefit from.

SEO reporting is the process of compiling the results of your search engine optimization work.

SEO work is very important to the success of your website but it’s only valuable if it’s actually successful. The n in these reports help to show your team how much value your current SEO strategy is currently bringing in.

These reports will help to show that value but also help to show where your SEO strategy can be improved.

Imagine spending hours of time and a ton of money working on optimizing your content but having no idea if it’s actually helping your business’s profit margins. Sounds terrible, right?

An accurate SEO report will eliminate that from happening.

This report will show which SEO tasks you’re performing are benefiting your company and which ones need to be adjusted. If prepared properly, one look at your SEO report and you’ll be able to see the value in these tasks.

This also works if you are a digital marketing contractor who works on social media and for multiple clients. The SEO report will demonstrate your worth and justify the prices of your services.

A good SEO report will be clear, accurate, and easy to read. The goal is to show which SEO tasks are working and what to change. The goal is not to give yourself and your teammates more unnecessary work.

Keep your reports clean by breaking them down into three sections:

1. Give an Overview

The first section should be an overview of work that was done during the reporting time period.

Use this section as an executive summary. Introduce the information in the report. Anyone, with or without SEO experience, should be able to read this section and get some value from it.

2. Report Your Key Performance Indicators (KPIs)

The second section is going to be your most intense but also most important.

This section is where you will list all of your . Insert information such as:

There are a variety of different additional reports you can use to help you beef up this section and ways to present the information in this section. You can choose the best way that works for you and your team.

3. Lay Out Future Opportunities

While you don’t need to revamp your complete SEO strategy every single month, you should take advantage of this data and give a high-level review of future opportunities your team should consider exploring.

It can be easy to get lost in a Google search about SEO tools. There are so many!

When you’re starting to do your research into which is best for you, consider these factors:

What you’ll find is that a tool that works for one company may not work for another. The key is to find the one that works for you.

Some of the best SEO reporting tools available include:

Google Analytics is one of the most popular SEO reporting tools for two reasons: the accuracy and range of data and its cost. This tool is completely free! This is a great place to start when pulling SEO data.

Google Data Studio is another great free tool that Google offers. You can build interactive dashboards and reports right in the interface of this tool. It pulls data from other Google tools and is a great way to keep everything organized and in one place.

SEMRush is an industry favorite. It’s very comprehensive and easy to use. It covers every aspect of the SEO that you want to report on. The only downside is that it can be pricy, depending on which pricing plan you need.

Moz is another popular industry leader. If you’re looking to track top-priority site issues and your appearance on multiple search engines, Moz is a great tool to use. It is not free but the monthly plans are slightly more affordable than SEMRush.

Siteliner is another great reporting tool. Built by the creators of Copyscape, Siteliner has both free and paid options when it comes to finding duplicate content, redirection reporting, ranking and backlink management.

KWFinder is a more affordable SEO tool that comes with a really cool feature — competition comparison. This tool will show you where your competitors are ranking and how that compares to your rank.

Once you have your data, you need to find a way to use it to create an easy-to-read report. Here is a list of popular SEO reporting software.

Wrike is an excellent way to collaborate with other team members on preparing your SEO reports. They offer a free option for up to 5 users as well as customized enterprise solutions if you have a bigger team.

As mentioned above, Google Data Studio is an excellent place to both download data and prepare customized and easy-to-read reports. The best part? It’s free!

Tableau is the best reporting software available for embedded analytics. Using this software, you can prepare different types of reports for different members of your team, including analysts, executives, or your IT team. They offer a free option as well as a paid subscription.

Thoughtspot is the best SEO reporting software for beginners. It offers a robust amount of reporting options but is also easy to use for people who are new to SEO reporting. They offer a free trial as well as a paid subscription customized to your organization’s needs.

SEO reporting is just as important to the success of your website as your actual SEO work is.

Eliminate wasted time and money with accurate and easy-to-read SEO reports that show you what is working and what parts of your strategy need to be worked on.

1. What is SEO reporting?

SEO reporting is the process of compiling and analyzing your SEO data and KPIs. These reports help to show you what is working and what part of your SEO strategy needs to be revised.

2. Are there tools to help me with my SEO reporting?

Yes! There are so many tools, both free and paid, available to help you not only access the data you need but also to produce a beautiful report of your findings.

3. How often should I prepare SEO reports?

This depends on the goals of your business and how involved your SEO work is but monthly, or at least quarterly, reporting is suggested.

4. How detailed do my SEO reports have to be?

This depends on your company’s goals as well as who the intended audience is. If you’re reporting to someone who just wants an overview of the success of your work, you should keep it short and to the point. For analysts or those who will want to see an in-depth review of the data, you can make your reports a little bit longer and more in-depth.

Welcome to John Lincoln’s personal website. On this website, we , , publish articles and videos. You can also learn about John Lincoln’s , , and . John is directly associated with many of the businesses mentioned on this website and freely discloses this information. 

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x  Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “” and “.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “.” His business mission is to help others through digital marketing.

Want to get in touch with John Lincoln?

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The world of digital marketing is constantly evolving and, sometimes, it’s hard to keep up with the latest trends and topics. What some digital marketers

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You should read this one ...

If you are a digital marketer, you know that SEO is a constantly evolving game and if you want to

Everyone loses. 

A sound SEO report requires more than just data; it requires analysis, action items, and goals.

But to do that, first you need a sound SEO reporting tool that will make relevant data more accessible and digestible. Without comprehensible inputs, you’ll never get comprehensible outputs. 

In this article, we’re going to explore both: the underpinnings of a sound SEO report as well as the SEO reporting tools that will help you craft one. 

Whether you’re an , in-house SEO expert, local SEO expert, or low-budget SEO expert, we’ve got a tool for you. 

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Sign Me UpReporting tool vs. SEO tool

There’s , generic , tools, backlink tools, and SEO reporting tools. Sometimes they’re all wrapped into one comprehensive tool, but not always. 

The difference between an SEO reporting tool and a standard SEO tool (e.g. keyword research tool) is that a reporting tool is specifically designed to produce critical reports about the health of your SEO over time, not just provide tools for research and SEO strategy. 

Reports provide a baseline for communicating critical factors about your SEO program to clients and colleagues. Most importantly, they help you diagnose critical issues and benchmark results so you can measure progress (or regress) long term. 

Ironically, most reports that the average SEO sends to a client or colleague aren’t reports at all; they’re data dumps—a dashboard of numbers and charts with very little analysis, explanation or recommendations. 

Avoid data dumps at all costs. They don’t help anyone. 

Data can only tell you what is happening. It can’t tell you why it’s happening. Every SEO report worth its salt should explore the why behind the data. At a minimum, it should answer the following four questions:

What data points you include in your SEO report to help you communicate those questions and answers will vary depending on who is asking for the report. Though you can usually get there with a combination of the following: 

In short, an SEO reporting tool should make it easy to gather and visualize the data we mentioned above. 

But depending on your situation, the perfect SEO reporting software will vary. 

For example: 

Now that you know what an SEO report and reporting tool should include, let’s explore our favorite tools for every use case. 

Let’s explore. 

For when data is critical but budget is low (aka when you’re “ballin on a budget”). With these three Google reporting tools, you’ll get everything you need to make informed decisions about your SEO, sans the price tag. 

(formerly Webmaster Tools) is Google’s free suite of SEO reports available to every website owner who registers for an account. Though not the perfect all-in-one SEO reporting tool (GSC isn’t an SEO tool per se), since Google is, well, Google, they provide a few critical data points you can’t find anywhere else, like page experience stats. 

What we love:

The Page Experience Report is Google’s newest addition to Search Console (Nov 2021), and it measures like mobile friendliness, website security (HTTPS), and (loading speed, interactivity, visual stability) all in one place. 

Over the last decade, has grown more important to Google and search engine rankings. Today, if your site doesn’t adhere to the list of user experience signals Google uses as ranking factors, you’re not going to rank higher than those that do. 

The Page Experience Report will break down any issues Google finds with your experience, along with instructions on how to fix them. 

Honorable mention: ,

offers a treasure-trove of free and useful SEO data points. It’s the only free tool that provides such thorough data about traffic sources, visitor behavior, and conversions. Though Google Analytics can’t tell you why certain things happen (that’s up to you to figure out), it can uncover a litany of valuable insights that tell you what is happening. Bottom line: no SEO report is complete without data from Google Analytics. 

What we love:  

Honestly, pretty much offers value for an SEO, but our favorite is conversion goals. Why? Because every SEO report worth its salt needs to communicate a tangible business value (ahem, revenue) to a client or executive, and tracking goal completions is the easiest way to show how organic traffic leads to new customers. 

Honorable mention:  

Want to report on the level of organic traffic engagement? Look at time on site, bounce rate, pages per visit, and exit rate. 

is a data visualization tool that allows you to pull data from multiple sources (not just Google Analytics) into a beautifully designed visual dashboard. Unlike screenshots from Google Analytics, Data Studio makes reports easy to read, understand and share with colleagues or clients. And it’s totally free. 

Data Studio allows you to import data from any source you want, whether that be an SEO tool (Ahrefs or SEMrush), Google Analytics or Search Console, a .CSV file, or more advanced BigQuery, MySQL, or PostgreSQL databases. Easily report all of your core SEO KPIs from one neat dashboard. 

Honorable mention:

Easily create the perfect report in a matter of clicks. Just browse their template library, select the one you want, and voilà. 

For when a full suite of features matters just as much as white-labeled, automated reports and easy client communication. Because… clients. 

not only provides seamless SEO reports that include rankings, backlinks and website analytics, but it functions as a communication hub between you and your clients: give clients access to reports, communicate directly through the platform, or update clients on progress. 

What we love:

A good SEO report should include thoughtful SEO analysis and recommendations, along with action items and milestones. That actual data visualization and collection can and should be automated (unless you want to waste a ton of time). With AgencyAnalytics, you can do both: add your own thoughts and recommendations, and automate the data part. 

Honorable mention: (customization)

Logo, brand colors, custom URL, app… let your clients login to a professional reporting dashboard that looks and feels like your own proprietary software. 

: starting at $15/month.

also offers white-labeled client dashboards, automated reports, position tracking, and competitor analysis, though they have a few extra features that you may find useful, like their page changes monitoring and an easy drag-and-drop user interface. 

SE Rankings monitors a website for changes (content, meta tags, robots.txt, index status, links), then timestamps those changes so you can see what changes influenced rankings, for better or worse. Bonus: you can even report those changes in a customer report so clients can see exactly what work you performed and how it helped. 

Honorable mention:

Easily drag and drop modules you want to display in reports, like rankings, competitor analysis, traffic, finance report, website audit, or marketing plan. 

: starting at $71/month. 

With over 2M users all time, has grown into a time-tested legend of the SEO community. Most recently, the reporting tool launched one of the features in the industry. SEO Powersuite offers the same core features as SE Ranking and AgencyAnalytics (white label reporting, automated reports, backlinks, ranking positions, etc.), with a slightly different revenue model: annual payments with unlimited clients. 

What we love: unlimited clients

Yes, seriously. For one flat rate (annual), you can monitor as many client websites as you want. There’s no limits on clients, keywords tracked, backlinks, pages or reports. Great for agencies with a lot of clients. 

Honorable mention: Task scheduler 

Schedule routine tasks like SEO audits or keyword ranking monitoring or reports for certain times and days so you don’t forget. Then come back and check when it’s convenient for you. 

: $699/year (free version available) 

For when white-label reporting and automated reports matter less than the robustness of real-time data and useful features. To be honest, any one of these tools will work just as magnificent for clients as the aforementioned, but given the depth and breadth of reports included (many of which won’t interest clients), these SEO tools make for the perfect in-house reporting solution. 

is one of the SEO industry's favorite tools. Of all time. 

Though they do offer white-labeled, fully branded reporting, the power of SEMRush lies in the abundance of useful features. SEMRush makes reporting on virtually every aspect of SEO incredibly easy, from featured snippet monitoring to backlink monitoring. (Note: according to ScreamingFrog, SEMRush website traffic estimator .) 

Track rankings and movement over time, see a side-by-side view of your competitors rankings, see how you fare on mobile vs. desktop or in different regions of the world, and monitor which keywords include featured snippets. It's a standard position tracker, but on steroids.

Sensor monitors daily changes in SERPs for specific industries so you can monitor the volatility of certain queries (as some industries and queries feel the effects of a Google update more often and more severe than others). 

: starting at $120/month.

Another staple of the SEO industry, brings a similar suite of tools and reports as SEMRush, along with the available. They also have an that ensures everyone in the marketing department, from content marketers to technical SEOs, get the right report for their job. 

Create an endless amount of specific reports using Ahrefs massive list of filters. For example, you can filter to report on low competition keywords, broken links on your website, mentions of your website that don't include links, high-traffic opportunities, websites that send the most referral traffic, and so much more. Filters make splicing data and developing actionable reports super easy. 

Easily monitor key SEO vitals of all your projects (domains, subdomains, clients, etc.) from one simple birds-eye-view dashboard. You can even link your Google Search Console account to Ahrefs and they'll show you data in the dashboard too. 

: starting at $99/month. 

Aside from custom reports (and a list of report templates to choose from), offers one of the most sophisticated and accurate metrics for predicting the likelihood of ranking a specific keyword: . Domain Authority predicts rankability based on the quality and quantity of backlinks pointing to a specific domain. 

What we love: (obviously 😜) 

Other tools like Ahrefs and SEMRush provide a similar metric as DA, at predicting rankings as Moz’s version (after all, they invented it). Use DA to report on keyword difficulty and to tie to a tangible SEO result since acquiring more (and better) backlinks increases DA.

STAT is Moz’s rank tracker, and it boasts one of the most consistent, accurate and granular reports on position rankings of any other reporting tool. 

: starting at $99/month (free version). 

For businesses with a local presence or agencies who have clients with a local presence. 

Not only does report on local rankings within a specific zip code, local map results (aka Local Pack results), and voice searches with local intent, but it also lets you track and report on reviews across various platforms. 

Bonus: aside from great local SEO reporting, this tool also lets you respond to reviews and build and clean citations (NAP) directly from the platform. 

Reviews play a critical role in local rankings (both organic and Local Pack/Map results). With SEMRush, you can easily monitor your reviews across 70+ directories online. Not only can you report on your star ratings, but you can analyze the sentiment of your reputation. 

Honorable mention:

NAP (name, address, phone number) consistency across online business directories is like a trust signal for Google. The more consistent your business information online, the more Google will trust you are a real business, the higher they will rank you. With SEMRush’s citation tool, you can report on the health of your business information across the web as well as fix it from one seamless dashboard.  

Pricing: starting at $119/month + $40 per location 

was one of the first reputable local SEO reporting tools on the market. Today, it still reigns supreme over many inferior options. Like SEMRush Local, Moz offers business listing management, citation building, review reporting, and sentiment analysis, only for a fraction of the cost. 

Reporting requires up to date knowledge. Moz’s activity feed delivers notification alerts about listings, reviews, and other important events, directly to your inbox. 

Moz automatically checks for duplicate business directory listings and cleans and removes them so Google doesn’t see multiple instances of different business information online. Then they provide an automated report that tells you how many duplicates they removed. 

Pricing: starting at $14/month. 

Like the previous two reporting tools, also delivers automated listing management, review monitoring, and analytics. 

For enterprise local business (i.e. businesses with hundreds of locations across the globe), Synup makes it easy to centralize communication and decentralized individual location management depending on your team needs. Manage hundreds of locations with ease.

How many search queries do voice search assistants like Alexa and Google Home steal? With voice search optimizer, you can sync your business information across the leading voice search assistants currently available. 

: starting at $30/location/month. 

For businesses or agencies that want to pull data from various sources into one, seamless, visual dashboard that can easily be shared with colleagues and clients. 

Instead of logging into multiple data sources or tools, and company present all data in one seamless viewport (with only one login). 

Designer is Databox’s drag-and-drop custom dashboard design tool that lets you create meaningful visual dashboards in minutes. It also includes 200+ templates to use and edit (like this ). 

Databox lets you combine multiple dashboards into one report then share them with colleagues or clients live! That’s right, the dashboard is interactive. Check out below: 

: starting at $71/month (free version available)

lets you turn data into clear, straight-forward visualization in a few clicks by adjusting the visualization type. Instead of viewing data in the standard visual type your tool provides, geckoboard lets you adjust the visualization type to a pie chart, bar chart, gauge, number widget, column chart, line chart, text widget, list, or leaderboard. 

Automate SEO reports directly to a specific Slack channel so everyone on the team can get a weekly or monthly report. Never get a “I didn’t receive the report” response again. 

: starting at $28/month

Hopefully, this article made one thing clear: the perfect SEO reporting tool depends on your situation, preferences, and needs, not someone else's. 

Lucky for you, loads of options exist.

No matter which reporting tool you choose, don’t forget that a report is not a data dump; it’s a thorough analysis of the data, accompanied by recommendations, action items, and concrete goals. 

What You’ll Learn: Level up your content with SEO tools that improve every aspect of your content and website.

Chapter 8:
Advanced SEO

What You’ll Learn: Level up to expert with these advanced techniques that will turbocharge your SEO and bring in more conversions.

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The ideal SEO reporting software allows you to provide clients with clear, concise, and visually appealing reports. However, knowing which software does this best can be a time-consuming challenge.

Additionally, you want to invest in SEO software that will grow with your agency or business while supporting your search engine optimization needs. This includes providing you with real-time insight, automatically tracking key performance indicators (KPIs), graphing analytics. So, with so many SEO reporting tools, how can you decide which will work for you?

In this article, we will cover what to look for when testing and choosing an SEO reporting tool, what reports to provide your clients, and how top-rated software compare.

Search engine optimization isn’t the simplest service to explain and demonstrate to non-SEO professionals. This can present a hurdle when working with clients, especially those without a lot of knowledge in SEO. Being able to provide these clients with easy-to-understand reports is vital.

SEO reports allow you to:

Just as college students can anticipate midterm grades and final grades, it’s important to establish when to present your clients with SEO progress reports. In fact, most agencies outline in their contracts when clients should expect updates. For the most part, these are the best times to create reports for your SEO campaigns and which metrics to provide at those times.

Presenting reports when pitching to a potential client is a smart move. It’s difficult to beat a data-driven pitch when attempting to secure a new client. But how much data should you provide considering during the customer acquisition phase?

The key to SEO pitch reports is to demonstrate your capabilities, client’s SEO potential, and to not spend excessive time performing research. In order to achieve these, stick to providing the potential client with the basics.

Providing these shows the potential client that you’re willing to go above and beyond.

SEO Case Study Reports: Pitch without Pitching

Not every SEO or agency has the time or resources to create custom reports for all of their pitches. Additionally, . This is when high-quality case studies can benefit your business. 

Every agency should have case studies on-hand or available to point to on your website. 

When creating the visualizations and charts for your case studies, keep in mind that they need to be self-explanatory and attractive. You also want to highlight your greatest achievements and tell the story of how you improved your client’s business through your services.

When presenting a case study, you can essentially repurpose a year-end report from several of your most successful campaigns.

Once, you’ve landed a client, it’s important to record the client’s current SEO standing since this will be your starting point. A broad analysis will give you the data you need to create a smart, actionable SEO strategy tailored specifically to your client.

On-boarding SEO reports should include:

After outlining your client’s current SEO status, it’s easier to create a strategy as well as measure growth From here, you can go more in-depth for the areas where your specific client needs more work, like or finding opportunities to quickly increase keyword rank with new or refreshed content.

The majority of clients want to receive updates for active SEO campaigns. These can be monthly, quarterly, semi-annually, and annually. For these, report templates and report automation will save you time and energy while creating uniformity.

Instead of wrestling with spreadsheets and building a custom report each month, you can use SEO software like with integrated real-time data, KPI tracking, and exportable reports or report templates.

GSC Insights improves upon the data made available through Google Search Console. This software analyzes Google Search Console’s metrics to create easy-to-read and insightful SEO reports. This allows you to create beautiful growth visualizations for your clients while making it easy for you to notice fluctuations in traffic. 

GSC Insights also allows you to customize your reports by date range, so you can demonstrate changes month-over-month (MoM) or quarter to quarter.

SEO reports for clients’ active campaigns should include:

Note that this graph marks major Google algorithm updates. This can be quite useful should your client incur a drop in traffic as a result of these updates.

You can also include:

Depending on your contract, you can also utilize other SearchAtlas tools to create Technical SEO reports for:

With GSC Insights, you can export a complete report that can be easily inserted into an email, Google Doc, or another software. You can also export a wide array of SEO performance analytics to CSVs. All of these file formats can be easily exported to PDF or printed to PDF.

Sometimes there’s a massive change in the SEO ecosystem. These changes could be a competitor dramatically raising PPC investment and therefore ad prices, a Google algorithm update requiring , or regulatory changes in the client industry that impact social media.

When these disruptions happen, a standard weekly or monthly report won’t be enough. A full site audit would be too much. These client reports need to be focused on the SEO strategy that specifically addresses this new challenge.

As contracts come up for renewal, seasonal or temporary campaigns, or campaigns coming to an end, providing your clients with a clear report can have a major impact. A well-designed report can result in a successful renewal, service expansion, or a positive review and recommendation.

In these cases, a post-campaign audit can highlight not just your ongoing work but also show the client their ROI for the campaign. For these reports, you’ll want to focus on the value you provided.

Campaign metrics to highlight in a final report include:

We recommend also including a brief written summary of the campaign’s strategy and results along with how you could provide for the client’s SEO needs in the future.

 This report needs to show how you took the client to the next level through your specific.

Creating SEO reports for clients is as easy as the software you use allows. For example, when using an SEO tracking software that does not allow you to export data, you can anticipate spending hours each month manually transferring numbers into spreadsheets. With a platform like SearchAtlas, you can simply hit the “export to PNG” or export to CSV to create an automated report. 

Here, we will cover how to create a variety of active campaign reports and customized reports using GSC Insights:

This report will include all data presented on the GSC Insights dashboard as seen below:

When your SEO software creates your reports, you’re able to maximize your productivity. However, not all SEO tools have the capabilities. So, when choosing the right SEO software for your needs, keep these criteria in mind.

1. Accurate data from trusted sources

SEO reporting tools use different data sources. Ahrefs brags about its extensive web crawls that make up the source of its information. Google Data Studio obviously pulls from Google Analytics and Google Search Console. While the draws data from a wide array of trusted sources, including Google Search Console.

2. Real-Time Data

Working with the latest data makes a major difference when it comes to SEO. Not only can you react and plan better when your metrics are up-to-date but can share the most recent and accurate data with your clients.

3. Site Crawls

It’s nearly impossible to perform many SEO tasks without the ability to access and use indexing data gathered from crawls. While some content editor tools like Clearscope, leave this feature out, you will want to have another software that makes up for it.

4. Clear Visualizations

To really deliver the impact of your work, you need to show your results in a way that speaks to your clients. SEO reporting software should be able to convert the raw data, whether it comes from Google or from proprietary research, into engaging charts and graphs that non-SEOs understand.

5. Fresh Insights into Performance

Sometimes it takes a fresh insight to highlight your hard work. Therefore, you’ll want to look into how each SEO software tool allows you to approach the numbers in a different way.

For example, GSC Insights offers Page Groupings, which allows you to see how certain groups of pages perform. Instead of manually compiling data for, say, blog posts vs static pages, GSC Insights lets you group pages together to get impression and traffic data for those aggregates, saving you time.

6. Local SEO Data

If your clients need local SEO, then you’ll want to keep this in mind when choosing your SEO tools, including your reporting tools. Your clients may appreciate being able to compare a list of keywords for each city or state, or seeing SERPs for distinct geographic areas.

7. Formatting Options

As reports are used for different purposes, it’s helpful to have a reporting tool that supports multiple reporting formats. PDF reports are great for emails or in-person meetings. CSVs are a best practice when you’re combining information from multiple sources for a custom report. 

Exporting to CSV for Google Sheets can be extremely convenient as well. Check that your provider offers exports in formats that you need.

8. Multiple Client & Campaign Profiles

Finally, SEOs need to be able to monitor the progress of all of their clients on a regular basis. Having one dashboard to access all of your clients is a must. Ideally, you can toggle between client accounts to easily produce your reports at designated intervals.

As a digital marketer, you want to spend time with clients or working on projects, not creating SEO reports. White-label reports can save you time. are often automated reports that export to a PDF format. These effective SEO reports have great scalability and are perfect for clients with a basic understanding of good SEO.

You will find a wide variety of SEO tools out there. Each will have its own capabilities. However, you will want to be sure you invest in the one that provides you with unique insight as well as report options that clients will appreciate. Here’s how the most popular SEO software stack up:

1. SearchAtlas with GSC Insights

SearchAtlas is an all-in-one SEO suite that allows agencies, freelancers, and site owners to optimize their sites based on real-time data and analytics. 

What sets SearchAtlas apart from its competitors is that it has a tool or feature for nearly every aspect of SEO, including 

Reporting options: SearchAtlas offers a wide array of reporting options with an export feature for CSVs and PNGs. You can also easily track your SEO campaigns alongside your SEO performance metrics with the Site Events feature.

Price: for access to the full suite of tools. You can also.

2. SEMrush

SEMrush is a popular SEO software that provides users with a collection of tools and features for technical SEO and content SEO. SEMRush provides easy exporting to PDF and spreadsheets on most of its reports.

However, the biggest drawback of this platform is users must pay a heft price for access to the full range of tools.

Reporting options: SEMrush allows you to export to PDF, XLSX, or CSV for more data

Price: $119/month for keyword tools

Add-ons: 

3. Ahrefs

Like SearchAtals, ahrefs provides all of their users access to their full suite of tools. Unlike SearchAtlas, Ahrefs doesn’t have as many capabilities. Primarily, this software does not provide backlink data, content creation tools, or a local SEO tool.

Ahrefs is one of the few SEO software options that doesn’t offer a free trial. 

Reports: Ahrefs allows you to export most reports to CSVs. Their reports options include a quick-view, full-report, or custom report.

Pricing: Starts at $99/month for one user to $999/month for 5 users

4. Moz Pro

When it comes to SEO, most people are familiar with Moz Pro–and often for good reason. Moz Pro was one of the first extremely popular SEO software options. Additionally, Moz Pro’s dashboard is clean and easy to use.

However, Moz Pro does not support SEO content creation and lacks several of the other bells and whistles you will find in other suites. This means if you have a full-service SEO agency, you will need to invest in multiple SEO platforms.

Reporting options: (Not all available at the base-level subscription) Custom reports, templates, branded reports, automated reports, PDFs, CSVs

Pricing: Starts at $99/month for 3 campaigns & 1 seat to $599/month for 50 campaigns & 5 seats

As an SEO agency or professional, your time is one of your most valuable assets. When you choose an SEO tool, it’s vital to review its exporting and report options. Keep in mind that you want the data to the story of your SEO skills seamlessly. 

While there are many SEO tools out there, such as ahrefs and Moz, SearchAtlas offers the greatest capabilities for all aspects of SEO. However, the easiest way to determine which software is best for your company is to choose a few and try them out.

“They are dedicated to our success and are a thoughtful sounding board when we run ideas by them - sometimes on ideas and projects that are tangential to our main SEO project with them. Also, I love that they allow for shorter-term contracts compared to the usual 1-year contract with other SEO companies. Lastly, they deliver on their promises.”

Enter your website URL and we’ll give you a personalized step-by-step action plan showing what exactly you need to do to get more traffic.

Link your Google Search Console account and get smarter SEO insights in 1 easy click.

The good news is there are plenty of SEO reporting tools to choose from. But this can be a double-edged sword, as functionality differs greatly and you want to find the right SEO reporting tools that match your tactics. Here are some of our favorites; the best SEO reporting tools to consider.

for SEO writers, content marketing agencies, and SEO professionals. SurferSEO is built for creating optimized content. The core software creates SEO briefings based on keywords you enter.

It uses the SERPs, top-ranking articles, 500 on-page signals, and a healthy dose of AI to analyze the ideal content. It instantly updates the Content Score of your content as you write it.

One of the best ways to use SurferSEO is to improve your content for , your website, and blogs. You choose the target keyword you want to rank for, and Surfer will give you an SEO briefing with guidelines:

For SEO reporting on content health, enter existing web pages to optimize. Plug those into the Content Audit and check out the SERP analyzer. Surfer will do an SEO analysis and give a score for your page, and a review of how to improve it. Surfer compares your content with high-ranking competitors.

To get FAQ inspiration, check out “topics and questions” in the Brief tab. It shows related questions to your topic and search queries.

Pros:

Cons:

New is that there are also functions to see which keywords will bring the most value and have the most competition.

If you’re keen to improve your keyword rankings, could be the reporting tool for you. SE Rankings platform allows you to pull data from different environments. This makes it easier to find essential keywords.

SE Ranking goes beyond keyword ranking and suggestion features. With SE Ranking you can track your competition too. You can automatically identify opportunities to outrank other similar sites. Plus, you can use a backlink explorer to find linking opportunities. The website crawler built into SE Ranking checks your site for signs of SEO issues.

SE Ranking comes with social media analytics. This bonus feature lets you track your SEO metrics and social scores together.

No SEO reports without great dashboards. But for more insights, you probably want to show information from multiple tools in one place.

Databox is an SEO reporting tool that combines data in a visual format that is great to share. The app is easy-to-use. The interface is clear and has options to customize your dashboard.

One of the best things about Databox is you can pull data from different environments and update your reports in nearly real-time. 

Collect data from Moz, Google Search Console, and Google Analytics with the integration marketplace. Create branded reports if you’re going to be sharing them with clients as a marketing agency.
Pros:

If you want to combine your reporting in an all-in-one environment, this tool is for you. Databox has a for the first 3 data sources – that you can start with today.

SEMRush is one of the most popular tools for website analytics. It offers insights into everything that is going on. You can check keywords, PPC opportunities,  competitor rankings, and SEO.

The SEMRush dashboard visually organizes your site analytics. Learn about things like search intent, and where to improve your domain authority.

One particularly interesting part of the SEMRush toolkit is the writing assistant. Use it to optimize your article or content based on your Google rivals. The add-on scans your content for originality and improves readability. There is a pretty big marketing community to connect with via SEMRush.

is a go-to choice for search engine data analysis if you’re running your own marketing agency. The tool can be fully white-labeled. With , you can present marketing data to clients with your own brand. The cloud-based SEO reporting tool analyzes search queries, social shares, and marketing campaigns.

You can do a lot with a few clicks on Raven Tools. There’s the option to spy on competitors and check out which keywords they’ve been using. You can create and monitor your SEO marketing campaigns. Plus, you get to manage backlinks and pull data from external data sources.

Whether you’re a small business looking for simple SEO reporting, or an agency trying to build your professional brand, Raven Tools is a good pick.

For extensive SEO reporting, few companies have more to offer than Ahrefs. We use it ourselves and it’s just one of the best SEO reporting tools out there.

combines many SEO reports to improve your content, outreach campaigns, and organic ranking.

SEO Site Audit
You can run a monthly or weekly site audit, where it generates all the SEO reports you need. It works on technical SEO, looking for broken pages, errors, and any technical issues with the page loading speed, images, internal linkage, etc. You can view the trends and reports directly from your dashboard

Ahrefs has the largest backlink index in the world, so it’s also great for uncovering link opportunities, content gaps and improving domain authority. 

Ahrefs is also one of the best SEO reporting software for keyword and link metrics. You can analyze keywords, get keyword difficulty scores, and analysis of the SERPS. 

Ahrefs has a 7 day, $7 trial. If you haven’t tried them yet, do this today. Get started with Ahrefs.

If your aim is to rank higher on Google search, it makes sense you’d use a tool from Google to reach your goals. is a free-to-use tool within the . This software helps companies to convert analytics data from various platforms.

The GDS reports are customizable and easy to understand. You can experiment with things like fonts, labels, colors, borders, and sizes. There’s also the option to drag and fit chart metrics, yet you choose and add your logo to your documents. To make it easier for your audiences, integrate your dashboard with an HTML embed code. This stops audiences from having to log in to Data Studio.

Google Data Studio integrates with BigQuery, Google Analytics, and Google Sheets.

is another top SEO software for improving your search engine results. Moz Pro gives you access to ranking tracking, keyword research, and performance reports. You can identify broken links, do backlink analysis, and track competitor data.

The keyword explorer gives you access to 500,000+ keywords for content marketing and organic traffic. Each keyword also comes with a priority score based on search engine and competitor data.

If you’re looking for the best SEO tool for link management, Moz’s Link Explorer comes with an index of over 40 trillion links. You can also use the Moz site crawl tool for examining technical issues on your website. Technical SEO issues include missing title tags, faulty redirects, and duplicate content.

is a handy SEO platform designed to improve conversions and domain authority. The tool provides a range of features for your SEO campaigns.

Growthbar has a keyword research tool, for help with targeting. You can examine the quality of each keyword based on search volume, CPC value, and search engine rank.

But mainly it helps you outline the content and does AI-based keyword suggestions for your content. 

Growthbar tracks site search engine rankings for specific keywords. You can use your reports to compare performance to competitors. You can check domain authority, examine backlinks, view digital ads, and spy on traffic volume.

SEO reporting tools analyze your website and provide insights for search engine rankings. Track crucial metrics like backlinks, visits, keyword usage, ranking, and URL with most services.

Your SEO services help with keyword research and studying competitors. They find additional ways to optimize your site. Some solutions feature ways to audit your website for technical issues.

While there’s no one-size-fits-all for the best SEO reporting tools, a few valuable things to look for are:

Finding a quality SEO reporting tool is much easier than it used to be. There are a lot of choices now with the growth of SEO. You’re not limited to standard tools like Google search console and Google analytics.

While Google webmaster tools still add value, popular SEO reporting tools help refine your strategy.

These tools collect information on your rankings from Google and other search engines. You can track competitor performance, server error pages, and more. With agency-level analytics, you can collect accurate regional data on campaigns.

Rukham is a Data-driven marketing marketing enthusiast, technology research er and writer. He believes trust should be the basis for all marketing communications.

A client-based SEO report is made up of three things:

A concise yet comprehensive report following the above guidelines is the best way to highlight the site’s progress to your clients.

Here is a standard SEO report template that you can follow:

1. Title

A title slide is essential to create with the reporting month date, client’s site URL, and your logo.

2. Summary

This page provides an introduction to your report. You can highlight that month’s major marketing campaigns and the significant wins.

You can either provide a simple overview or a complete summary of your work for that month, providing context to your client and making it understandable for different departments in the company.

You can include any tasks you completed in that period, a summary of traffic changes, upcoming meetings, and issues that need to be addressed.

3. SEO Health

A website’s health is essential to gauge for the owner. In this part of your report, provide a health score screenshot, and give a rundown of the technical issues that impact SEO visibility.

You can use a tool to get a snapshot of URLs crawled, page types, and health score.

Some of the prevalent SEO issues that you can point in your report are as follows:

As advanced as search engines are, images need alt tags to describe via text what the image is all about. Audit tools take note of all image sizes, load times, and absent alt tags, which you can include in your report.

Writing duplicate content on your site is a big no! Not only does it not add any value for the visitors, but different pages will end up competing in the SERPs with one another.

This negatively impacts rankings as search engine crawlers wouldn’t know which pages they need to serve up.

Even though Google does not require a minimum word count per page, it ranks pages with more informative content higher. As a result, it is best to aim for a higher word count.

because as it grows, links change without any redirections giving you 404 pages. However, it becomes a massive problem as the number of these pages piles up. A site can lose traffic if users land on 404 pages and do not get what they came for.

HTML issues are generally related to title tags, Meta descriptions, and H1 tags. You can use graphs to visualize and identify these.

Use audit tools to generate and present reports related to content, links, HTML tags, and performance.

4. Backlink Profile

Your client should know what kind of backlinks point to their site, driving . , and this part of the report communicates its importance to the clients. You can include the following details:

5. URLs Crawled

This part of the report details the SEO health highlighting URLs crawled and the health score. The problems increase if a website has more or fewer pages when you recrawl it.

Consequently, an SEO report should show the client how you’ve made progress on their website’s performance by highlighting the differences or improvements made after you took over.

6. Organic Search

Clients are usually concerned about whether the SEO techniques work and the source of the incoming traffic. They want to know the extent of progress that your involvement has brought on.

With the right tools, you can track big data, including keywords. When a client’s website emerges in the top 100 for several targeted keywords, it indicates that the SEO strategy is working.

7. Organic Positions

While it is essential to show the amount of organic traffic you drive to your website, you also have to display how much of it is brought on by each keyword.

You can use graphs to depict the organic rankings’ spread throughout website pages to give a holistic view of all the organic keywords and how they perform on the site. You can highlight:

8. Organic Keywords

Rankings are a focal part of an SEO report to depict search visibility and how well your online marketing campaigns perform.

You can show the best-performing keywords, which might be different than what your clients want to target. You should educate them about the pages and keywords that drive the most traffic to get a better idea of the type of search traffic their website attracts.

It is also best to identify the search terms that drive traffic using an organic keyword tool before tracking keyword rankings.

There’s no point in ranking number one for some keyword that doesn’t bring in any traffic and is just used as a vanity metric, and you should communicate this to your client.

9. Ranking Visibility

SEO efforts are mainly focused on rankings, and an SEO report will be incomplete without it. You can give a valuable overview to your client about their essential keywords to indicate their performance over a period.

Use graphs that show trends of average position, traffic for specific keywords, and visibility.

10. Ranking Insights

In this part of the report, you can educate your client about their keywords in the search results based on SERP features, indicating those they can and can’t own.

Along with showing clients all the SERP features they don’t possess, you can also point out the features they appear in to show that the SEO works.

With the help of graphs, you can show your client how people engage with their website. This can help you form a basis to give reliable suggestions to them. For instance, if you see more keywords in the Image Pack, you can suggest they generate more content with high-quality images to prioritize their optimization.

11. Ranking Progress

It is essential to track keyword ranking and communicate them to the client as they show search visibility.

Using tags in a Rank Tracker, you can help your clients understand keyword rankings through a straightforward method.

This feature lets you label keywords for easy groupings. For instance, if you have a client with a car garage website that offers various related objects, you can use tags to group them:

If you , you can include all of them in the report. But, if you track hundreds of them, you should filter out the most essential ten to twenty keywords and include those in the report.

However you present the client rankings, they will show the direction the client website is moving in, even if the traffic is not increasing.

It is also essential to plan what your clients should know through your report:

12. Next Month

Once you send all the graphs and data through your report to the client, you must tell them what you plan to do next month to improve SEO further. Furthermore, outline the issues you plan to address that may be hindering your website from performing optimally.

You could make a simple to-do list to highlight the actions you plan to take for next month. No need to go into details since you will be providing them in the SEO report. This list serves two purposes:

. They pay you to improve the performance of their website, using various SEO strategies. As a result, it is your job to show them your efforts and the changes they make towards driving more traffic or resolving the previously not addressed issues.

An actionable monthly SEO report highlights the work you have done, the problems your website faces, and your knowledgeable advice to your clients. However, you can not dump all the data and information but present it systematically through a template using graphs and charts.

The report must be understandable to your clients since they have a right to know if they are getting a good return on their investment by working with you.

Follow our guide to create a highly informative yet precise report to improve your chances of continuing the work with your client.

June 20, 2022

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When it comes to building SEO reports, no one knows their stuff like agency marketers.

After all, clients are paying agencies not only for services like , on-page optimization, content marketing, and link building but also for proving the value of those services with clear reports.

And that’s why for this article, we interviewed three agency-side SEO pros. According to them, here are the 11 tips you should follow when you’re building SEO reports.

Laura Iliescu and the team at have a ton of experience in onboarding and retaining long-term clients. According to Laura, full transparency is one of the keys to successful collaboration.

Laura says, “Most clients who come to us know what to expect from SEO in broad strokes. They know that SEO is a long game and they’re willing to do the work to get results. It’s up to us to educate them about all the different things that impact SEO.”

She continues, “It’s important to be transparent. SEO is a trial and error process and the fact that metrics aren’t shooting through the sky after only a month or two is in most cases normal. And even if something is off the charts in a negative way, it’s best to be transparent with the client so you can work together and address any issues. Open communication is key and your report should reflect the actual state of things.”

Without a common understanding of what’s possible and what isn’t, reporting can get difficult. Unrealistic expectations can make a client feel unhappy about the results they’re seeing.

Laura explains, “For example, we have some clients that are only buying link building services from us. But as you can probably imagine, it’s hard to improve business metrics with link building only. Reporting is an awesome way to help the client understand what other resources they might need to get the results they’re after.”

So, before you share your first report with a new client, make sure you’ve helped them set realistic expectations for the collaboration.

Not all SEO services are created equal. And that’s why your reporting cadence should depend on the type of services you’re offering to your clients. 

Citta Paramita from says, “We use monthly reports to connect with our clients and keep us accountable.”

Pat Ahern and his team at rely on a combination of weekly and monthly reports. He explains, “We’re hyper-focused on creating content and building high-quality backlinks that help our clients rank for strategically important keywords. Our focus is on monthly reports but we also send out weekly keyword ranking reports, which help us react faster to any possible changes in ranking.”

The SureOak team, on the other hand, has developed a reporting structure that consists of monthly reports that are sent to the client and quarterly reviews that take the form of a meeting. 

Laura says, “In addition to our monthly reports, we also have a quarterly review meeting with our clients so they can give us feedback and brief us on the business priorities for the upcoming quarter.”

In general, the consensus between our three experts is that monthly reports are typically the best fit for showing the value of SEO work. Like Laura said, SEO is a long game and that’s why tracking results on a daily or even weekly basis typically isn’t productive.

The biggest issue with goal setting in SEO is that search engine algorithms change frequently, making it difficult to reliably predict future performance.

As a solution to this inherent volatility, Laura recommends setting goals in ranges rather than absolute values. She explains, “It’s not always possible to set strict goals but ranges are easier to agree upon. If we have benchmark data from similar niches and keywords, we can, with a certain degree of confidence, predict that 8-10 backlinks will move a client’s ranking to anywhere between positions 3 and 12.”

Laura and her team also vouch for avoiding overly ambitious stretch goals during the first couple of months of the collaboration with a new client. She says, “For the first month, our goal might just be a small rise in the client’s domain authority. For the second month, we might set a goal to build 10-15 high-quality backlinks. And only for the third month, our goal might be to get the client to rank on the first page for a specific keyword. Setting goals is always a bit tricky but the key is clear communications and transparency.”

When a new client sees you hitting those conservative goals month after month, you’ll be able to build trust over time. 

Instead of reinventing the wheel for every single client, it’s a better idea to create a master reporting template that gives you a solid place to start every time.

Pat says, “We’ve built a standard reporting template that accounts for approximately 80% of the scenarios we want to report on. We always start with the template and then customize the report over time based on client feedback.”

So instead of letting blank page syndrome slow down your reporting, don’t be afraid to start from a generic template and tweak it to each client’s needs.

Psst! If you need any help in getting started with SEO reporting, check out our for inspiration.

Having a static reporting template is great and everything, but in the name of saving time, it’s an even better idea to automate data transfers into those reports. 

is a free tool that allows you to quickly build interactive dashboards. With Supermetrics, you can directly connect your dashboard with different data sources like Google Analytics, Google Search Console, Ahrefs, Semrush, Moz, and more.

Pat says, “We use Supermetrics for Google Sheets to pull all the data we need into a single spreadsheet. That Google Sheet acts as our data source for our client-facing Google Data Studio dashboards. We have some pretty advanced formulas running in the Google Sheets, and that’s why we ended up automating the data transfers through Sheets.”

Laura is also a fan of Google Data Studio. She says, “Most of our reports are done in Google Data Studio. We pull data from a variety of sources like Google Search Console, Google Analytics, Ahrefs, Semrush, and Moz.”

Build interactive SEO reports in minutes with Supermetrics for Data Studio. Start your free trial today.

The main benefits of Google Data Studio are that a) it’s free, b) it’s easy to use, and c) once you’ve connected all your data sources and added all the metrics you want to track to your dashboard, the data updates automatically.

This allows you to share a link to the dashboard with your client so they can access fresh data whenever they want.

When it comes to the structure of your report, Laura recommends that you pay attention to three things:

Laura says, “It’s important to compress the data into charts and graphs to make it easier to understand. It should also be laid out in a logical order, so one part provides the information necessary to interpret the other.”

Taking this one step further, Citta prefers breaking up her reports into three components. She says, “Our reports are structured based on the client’s business goals and metrics that are important to their business. In general, our SEO reports communicate these 3 components:

This way, you’ll make sure that your report is not just a data dump but that it also works as a decision-making tool for the client. But more on that later.

While you would normally want your full SEO reports to be as thorough as possible, it might also make sense to create a one-page summary report to offer an overview of your performance. This way, the client’s CEO, CMO, or other higher up stakeholders can quickly get an idea of the work you’re doing without having to read through a 12-page report.

Pat says, “By default, we start every report with what we call the executive summary. This is the core place to go to to get a high-level view of what your online performance looks like during any given time frame.”

He continues, “On this page, we normally include things like total goal completions from Google Analytics, website traffic, organic traffic, keyword rankings, and ads performance if the client has any advertising channels they want us to monitor.”

The key to building a great executive summary is knowing your audience. By understanding what the audience’s level of SEO understanding is, you can customize this one-pager to show the exact data points the executive team is likely to care about.

Pat points out that setting the right SEO KPIs to monitor can be especially tricky for agencies. After all, including a certain metric in your report can make it look like your agency drove all the possible developments in that number (even when that’s not necessarily the whole truth).

Pat says, “Setting KPIs is tricky because ideally, the numbers we track would show the value of partnering with us. At the end of the day, though, we’re always trying to tie SEO back to revenue.”

He continues, “If we start ranking on the first page in Google, it might not have any business value. But if we can get leads through that — that’s great. And so that’s what we’re trying to focus on in our reports.”

Citta emphasizes that it’s important to set KPIs based on the client’s business goals. She says, “Our SEO reports provide metrics on the client’s business goals, whether that is traffic, monthly revenue, or conversion indicators. On top of that, we provide reports on organic keywords: latest positions, month-to-month position changes, new keywords, and lost keywords. We also look at competitor data, including domain authority, share of voice, and ranking comparison.”

Laura and the SureOak team typically divide their SEO KPIs into on-page and off-page metrics.

On-page metrics include things like:

While off-page metrics include things like:

If you’re struggling to decide on (or limit the number of) SEO metrics to track, our friend may come in handy.

In short, you can split your SEO KPIs into three categories:

This categorization may help you structure your report in a more meaningful way.

Getting the right data into your report is only half the battle. As hinted earlier, our three SEO experts also emphasize that you’ll want to include analysis and action plans or recommendations in your reports.

Citta says, “At Hawke Media, we believe that data is just numbers. It doesn’t tell the story on its own if we don’t turn the data into actionable insights. We create dashboards for clients to check on a monthly basis. Our dedicated SEO experts also analyze data and turn it into action plans. We talk to our clients on a regular basis to discuss results and updates, as well as what works and what doesn’t.”

Laura agrees. She explains that, “The reports should by no means be just a data dump. Data without an accurate interpretation is virtually useless. In a report, data is just the basis on which conclusions are drawn and .” 

In addition to the Google Data Studio dashboard, Pat and his team at Inter also share a monthly Google Doc with analysis and recommendations with their clients.

He explains, “We also manually break down the why, what, and how in a separate Google Doc. It typically comes out to 3-5 pages typed out. A lot of the document is pre-formatted, so after compiling these insights, it doesn’t take us long to add them into the document. But it helps us highlight the most important findings and make recommendations based on those insights.”

Long story short, data without analysis is just numbers. The most valuable SEO reports include not only data but also analysis, and recommendations of the next steps.

So you’ve pulled your data and presented it visually in a dashboard. You’ve also spent some time on analyzing the data and coming up with actionable recommendations. Now, all that’s left for you to do is to clearly communicate your findings to your client.

And according to our three experts, there are three effective ways to do this:

Laura says, “If a report is good enough, a meeting is only necessary when the results discovered don’t match the strategy set forth at the beginning of the project. Any trends in the wrong direction should be discussed as a shift in strategy may be needed, or the client may simply need a better understanding of why that is happening.”

She continues, “While monthly calls may not always be necessary, quarterly calls definitely are, regardless of progress. In addition to these quarterly calls, we also perform a quarterly strategy review evaluating progress at the macro level.“

Pat and his team, on the other hand, send their clients short video recordings with report walkthroughs.

Pat explains, “Ideally we’d hop on a phone call with the client. But some clients are going to have a bit more on their mind. And since we don’t want to be a burden, we started recording these quick videos for them which they can watch whenever they have 5 minutes.”

In fact, Pat was kind enough to demonstrate his video reporting abilities with this quick recording, which also gives you an idea of what Inter’s standard SEO reporting template in Google Data Studio looks like.

Finally, instead of thinking of reporting as a necessary evil, think of it as a strategic asset that’ll help you not only retain existing customers but also .

Laura explains, “For us, reporting is more than just a data dump. We want to provide our clients with all the information and ammunition they need to get better results from SEO, regardless of whether we’re the ones implementing those changes.” 

The SureOak team also has a unique parting gift to those clients who do decide to leave eventually.

Laura says, “We always give our leaving customers a free strategy review because we’ve set certain goals together. And when the collaboration ends, it’s only fair that we summarize the things we’ve done and the results we’ve achieved. It’s not even a selling thing, it’s just us trying to do everything in our power to help the client succeed.”

I’m not going to sugarcoat it: SEO reporting is anything but easy. 

But broken down to its core, successful SEO reporting comes down to these three things:

And with these best practices up your sleeve, you should be well on your way to building better SEO reports.

If you have any questions or additional tips, please let me know on or .

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